An effective retail campaign can be a critical revenue opportunity for any event. Happy Llama manages the design, production, volunteers, inventory and cash sales to create the most efficient and profitable merchandise program possible. We track apparel and design trends to ensure the public likes your product, but we also understand retail merchandise so we create optimal profit models. Happy Llama has provided merchandise management expertise to the Cherry Creek Arts Festival since 2010 and the People’s Fair since 2009. Some clients give us the complete itemized budget and we are responsible for sourcing everything and managing that budget. In 2011 Happy Llama’s partnership with the Cherry Creek Arts Festival generated 11 awards from the IFEA and in 2012 our partnership was incredibly successful resulting in 26 awards from the International Festivals and Events Association.